Blog/News | Picture Marketing

5 Ways to Increase Branded Photo Sharing With a Roaming Photography System | Picture Marketing

Admin — Thu, 31 Aug 2017 07:00:00 GMT

Handheld devices running photo marketing software allow your staff to capture branded photos, GIFs, and videos of consumers and generate photo sharing for your brand.

A roaming photography system creates branded stories anywhere in a venue that are then delivered to the consumer for immediate sharing.

The Picture Marketing platform allows you to easily create both photo booth and roaming photography campaigns, and then deploy these campaigns to any number of devices and photographers.

Here are 5 ways to use roaming photography solutions:

Capture Branded Images with iPads

Add our accessory pack and load up an iPad with Fotozap software to capture all types of branded images…from photos to green screen animations.

Our platform lets you:

customize all aspects of the branding and marketing elements,
deploy the right content to each of your staff, and then
track the results from each staff member.

Instantly Share the Captured Images

Collect emails, mobile phone numbers, or complete surveys, right on the tablet to instantly deliver the branded images to the consumer for sharing.

You can also scan the consumer’s Photo Access Card to allow the consumer to collect various images over time and enable on-demand printing and sharing. The photographer can also tap the screen to instantly print a branded photo.

Capture Pro-Quality Photos and GIFs

The Fotozap DSLR kit combines a DSLR camera with a tablet so the photographer can shoot a high-quality photo or GIF of the consumer and instantly deliver it as a branded story to the consumer.

Combine Roaming Capture With Our Photo Booths

All of our capture and delivery solutions can be combined in interesting ways to create unique activations for your brand.

Set up a photo booth in your venue or event, and then also capture roaming images. The consumer then receives a private gallery with all of their images:

red carpet photos,
crazy fun GIFs, and their
video testimonial

Distribute a Branded Photo App to Your Staff

From auto dealers to retailers, staff can use branded versions of our apps to capture images of consumers on iOS and Android devices.

Let us configure our platform to create a unique workflow that accomplishes your goals.

Let Us Show You How Our Platform Can Amplify Your Onsite Marketing

Request a Free Demo

How to Plan Large-Scale Photo Booth Deployments | Picture Marketing

Admin — Mon, 28 Nov 2016 08:00:00 GMT

I recently spent a day in the Ace Hotel lobby, on 29th Street in New York City, a popular public workspace, and witnessed the installed photo booth being used consistently throughout the day. As the guests enjoyed the photo capture experience, the sponsor was effortlessly collecting valuable consumer data…and benefiting from lots of social sharing (the smartly branded kind).

Installing a photo booth for a longer-term promotion requires special considerations that are very different than running a photo booth at a single event. This is even more true when photo booths are deployed at large scale.

Planning a Photo Booth Promotion

Photo booths are surprisingly effective way to move the marketing needle, but there are a lot of things to consider. To nail down the promotion we have found it useful to ask yourself these 5 questions:

1) Customization of the Digital Experience
What experience do we want to create for the consumer, from photo capture to sharing?

The level of customization should map to your goals in these four key areas:

Photo Booth Screen Experience and Physical Branding,
Data Collection,
Online Display and Calls-to-Action, and
Social Media Sharing

2) Distribution of the Software and Creative
How do we want to deploy and refresh this promotion to our different locations?

For example, one deployment option is to push out a custom capture app to a company’s existing iPads through their Mobile Device Management (MDM) system. Updates to the photo booth experience can be pushed out on a schedule to match in-store promotions or sponsored events.

3) Customization of the Photo Booth Housing
What form factor is a good match for our locations, and what branding do we want to apply to the booths?

Photo booths (and hand-held mobile devices) can be branded with Point of Sale displays that are easily swapped in during the life of the promotion. For example, a metal tower photo booth can be vinyl wrapped or dressed up with custom-shaped marketing panel.

4) Distribution of the Photo Booths
What is the best way to deploy the photo booths to our locations and train our staff?

Shipping, assembling and running large numbers of photo booth for extended promotion presents some challenges. For example, a promotion might require white glove delivery and install of photo booths in hundreds of retail locations. This is only possible if the hardware and software is designed for this type of deployment; photo booths based on a Windows platform, for example, are not a good match for long term installs.

5) Reporting
What are the Key Performance Indicators (KPIs) that we want to track on each photo booth across our network?

In addition to seeing overall stats, and the real-time health of all photo booths, it is also crucial to be able to view at a glance which photo booths are over-performing on KPIs, so that best practices can be identified and spread.

A Photo Booth Platform Designed for Deployments

The Picture Marketing Platform is our end-to-end solution for enterprise photo booth deployments. The platform allows us to create marketing activations where every element is controlled throughout the entire promotion.

From the hardware and onsite branding, to the data collection, to the online creative and user experience, to logistics and reporting, to integration with contests and large screen displays…our technology and services are optimized to the needs of brand marketers for one location or multi-thousand location rollouts.

Talk to Our Photo Activation Experts

Let's Chat

Facebook Agency Olympics in Chicago | Picture Marketing

Admin — Wed, 22 Jun 2016 07:00:00 GMT

Facebook Chicago hosted the 2016 Facebook Agency Olympics (#fbagencyolympics) this past Thursday. Marketing agencies such as Ogilvy, BBDO, Starcom Mediavest Group were on hand to compete for the coveted lower case “f” trophy. We were honored to be asked to provide photo services for the event.

Agencies dressed in various themes including SWAT, Girl Scouts and Wookies and competed in challenges. The competition included ‘skills’ such as beer pong, cornhole and flip cup. Of course there was also a social media aspect, teams needed to complete a scavenger hunt using specific apps/services and post specific photos and videos to Facebook and Instagram. Examples included using the Layout app to recreate the famous Brady Bunch collage and posting a team photo to Instagram using the Fotozap Booth.

Optimize images for Facebook News Feed previews | Picture Marketing

Admin — Thu, 16 Jun 2016 07:00:00 GMT

You’ve probably posted a link on Facebook, saw the resulting image preview that goes along with it and wondered ‘Why was my photo cropped?’. The short answer is Facebook uses a 1.91:1 aspect ratio for these link preview photos. If your photo is any other size (and most are), it will be cropped, such as the below example:

The Latest Photo Activation Trends – Free Webinar | Picture Marketing

Admin — Sat, 12 Mar 2016 08:00:00 GMT

Update: Thanks to everyone who attended.
The recording is at:
Click here to view

Smart Event Marketing: More Than Just a Booth at CES | Picture Marketing

Admin — Mon, 18 Jan 2016 08:00:00 GMT

Surfing Dogs and Photo Activation at Petco Unleashed | Picture Marketing

Admin — Mon, 30 Nov 2015 08:00:00 GMT

When a crowd of 30,000 gathered for the 10th annual “Petco Unleashed Surf Dog Competition” on Imperial Beach in San Diego, there was no shortage of social media sharing. Wet paws and wagging tails were everywhere, along with 10 pro ‘surfer dogs’ riding the waves back to shore.

1:03

Weaved between tents that displayed dog apparel and dog cuisine, Picture Marketing made the Petco photo booth the social media hit of the day. Our custom photo booth setup came with a green screen that superimposed dogs onto a surfboard, transforming every visiting dog into a pro surfer. Each ‘surfer’ received an instantly printed photo, showing them mastering the waves, along with a link to an online copy, complete with Petco branding.

Pet owners also received their 15 seconds of social media fame. In a second tent, a Petco video booth captured interviews of pet owners talking about their ‘adoption story’.

Social sharing is a core activity at every event, but sponsor integration can be a real challenge. At both Petco activations, visitors typed in their email address or SMS number and instantly received a branded version of their photo or video to share on Facebook, Twitter, Instagram, etc. Seconds after the photo was taken, you could see the participants on their cell phones, laughing, and sharing the fun with the click of a button.

Hang ten with us!

Picture Marketing builds custom photo capture software that amplifies brand marketing. Whether you need a custom iPad photo sharing app, pro photographers for your event activation, or any style of photo booth, we can deliver you the perfect photo activation solution for your experiential marketing.

Event Photo Sharing: 5 reasons to consider a custom-built app | Picture Marketing

Admin — Wed, 21 Oct 2015 07:00:00 GMT

Branded photo capture is a key element of most experiential campaigns. Initiatives can often be based on a white-label photo capture app (such as our Fotozap app for iOS and Android).

Picture Marketing Acquires Photos In A Minute (Press Release) | Picture Marketing

Admin — Thu, 03 Sep 2015 07:00:00 GMT

Combined companies plan to dominate highly fragmented market

ABC’s Event Marketing Challenge | Picture Marketing

Admin — Thu, 11 Jun 2015 07:00:00 GMT

The Challenge: 7 Photo Opps in 45 Minutes

One theme of the ABC Upfront presentation–where they present their fall schedule to advertisers–was the importance of “buzz” and “social.” So it made sense to engage the VIPs in attendance with photo opportunities featuring the stars of 7 key shows.

The challenge was that the pre-show experience is only about 45 minutes long, which means that each photo opportunity had to happen quickly, and be branded with graphics from one of the shows and the #HowToABC hashtag.